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[resumen] => Raja Rajamannar, director de marketing de Mastercard, redefine el marketing combinando creatividad con propósito, empatía y compromiso con el bien común. Su enfoque se centra en el triple propósito del marketing: construir y proteger la marca, impulsar el negocio y diferenciación. Mastercard ha implementado iniciativas como la True Name Card para la comunidad transgénero y tarjetas accesibles para personas ciegas, demostrando que el marketing puede ser una fuerza para el crecimiento y el bien de la sociedad. Rajamannar también destaca la importancia de la autenticidad y la decencia en el liderazgo y el marketing.
[title] => Cómo Raja Rajamannar redefine el marketing: Propósito, innovación y humanidad
[respuesta] => El marketing debe combinar propósito y empatía para generar confianza y amor por la marca
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[1] => True Name Card
[2] => tarjetas accesibles
[3] => 28 países
[4] => 35 países
[5] => Raja Rajamannar
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