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[publishedTime] => 2024-12-25 12:00:00
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[resumen] => Google propuso en 2019 acabar con las cookies de terceros, pero su eliminación ha sido retrasada varias veces. La última fecha prevista es 2025. Mientras tanto, otras empresas como Safari y Firefox ya bloquean estas cookies. La industria busca alternativas para ofrecer publicidad personalizada sin sacrificar la privacidad del usuario. Empresas como The Trade Desk, Utiq, Adlook y LiveRamp trabajan en soluciones que permitan a los anunciantes ofrecer publicidad personalizada de forma respetuosa. Google ha cambiado su enfoque y ahora permitirá a los usuarios elegir si quieren que se utilicen cookies de terceros o no.
[title] => Llevamos años intentando librarnos de las cookies sin éxito. Algunas empresas creen estar cerca de una solución
[respuesta] => La eliminación de las cookies de terceros se ha retrasado hasta 2025
[what] => Solución a las cookies de terceros
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[lang] => es
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[status] => 8
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[5] => The Trade Desk
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[7] => Adlook
[8] => LiveRamp
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[categoria] => Tecnología
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