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    [publishedTime] => 2025-01-30 14:00:02
    [idp] => 3226
    [resumen] => Google lanza Meridian, un modelo de Marketing Mix de código abierto para mejorar la toma de decisiones basada en datos. Meridian permite a las marcas analizar el impacto de sus inversiones publicitarias en diferentes canales, incluyendo YouTube y Google Ads. La herramienta ofrece medición moderna y precisa, acceso a datos detallados, personalización y transparencia. Google también ha lanzado un programa de socios con más de 20 empresas especializadas en medición, certificadas y capacitadas en el uso de Meridian. Una de las empresas que ya ha utilizado Meridian con éxito es Finder, una compañía financiera australiana. Meridian está disponible para su descarga en GitHub.
    [title] => Google lanza Meridian, para medición de Marketing
    [respuesta] => Meridian es un modelo de Marketing Mix de código abierto
    [what] => Herramienta de medición de marketing
    [image] => 
    [lang] => es
    [uid] => ee93e3e81da1f34f7e73dfc427fc8484
    [status] => 8
    [respuesta_en_titulo] => 8
    [conceptos_principales_resumen] => Array
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            [0] => Meridian
            [1] => Marketing Mix
            [2] => Google
            [3] => YouTube
            [4] => Google Ads
            [5] => Finder
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    [categoria] => Informática
    [prompt_DALLY] => Illustration of a marketing measurement tool with a Google logo
    [prompt] => Ilustración de una herramienta de medición de marketing con un logo de Google
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    [a_urlDominio] => 
vía  wwwhatsnew.com
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    [urlDominio] => https://wwwhatsnew.com/2025/01/30/google-lanza-meridian-para-medicion-de-marketing/#:~:text=Marketing%20Mix
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